Industry stakeholders in marketing communications, public relations, advertising, and branding have called on corporate organizations and FMCG companies to adopt strategic storytelling. The call was made during a media parley where professionals discussed brand publicity and communication strategies. Anietie Udoh, Divisional Director of Marketing at Marketing Edge Publication, emphasized how storytelling can strengthen brand positioning and credibility. The event aimed to chart a way forward for brands to create lasting value.
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