Coca-Cola's Fanta is creating its own scary characters for Halloween as part of a world-building exercise. The soda brand is introducing four new characters as part of its 'Fanta's Haunted Universe,' a collection of products, content, and experiences. Over the next three months, there will be soda cans featuring the characters, rewards for fans, and live experiences expanding on the brand's Haunted Fanta Factory. This marks a shift toward Fanta being a creator in its own right, not just a collaborator with Hollywood.
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