Your Business Looks Strong on Paper. Cash Flow May Tell a Different Story. Here’s Why That Gap Matters More Than Ever.

A business may appear profitable on paper, but its cash flow can reveal a different reality. The article explains why free cash flow is a more accurate indicator of financial health than adjusted EBITDA, which can be manipulated by accounting adjustments. Understanding this gap is crucial for business owners to make informed decisions and ensure long-term sustainability.

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