Meta Plans to Launch ‘Hatch’ AI Agent Platform in Coming Weeks

The Information | 25-08-2026 12:13am |

Meta Platforms is preparing to launch its consumer AI agent platform, internally called 'Hatch', within the next few weeks. The company is also targeting October for its latest AI model, 'Watermelon'. This initiative is part of CEO Mark Zuckerberg's strategy to monetize AI investments and diversify revenue beyond advertising, with a possible premium subscription priced up to $199.99 per month.

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