I caved to the Instagram ads for Jones Road and found the best makeup brand for a natural look

Business Insider | 25-08-2026 10:44pm |

A former beauty editor who was skeptical of Instagram ads decided to try Jones Road makeup after being drawn to ads featuring models with normal skin features. The brand, founded by Bobbi Brown, offers products that are hydrating and lightweight, providing a glowy finish while looking natural. The editor found the makeup to be almost like skincare, giving a natural look that she loves. This personal experience highlights the brand's appeal for those seeking a natural makeup appearance.

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