SureGifts has launched a report titled 'Beyond Cash' revealing that Nigeria's corporate rewards economy has reached ₦150 billion over the past decade. The report indicates that twice as much reward value has been issued since the start of 2024 as during the entire preceding decade. Additionally, 79.1% of redemption value flows into supermarkets and groceries, highlighting consumer preferences.
Related Articles
Don't miss out on breaking stories and in-depth articles.