'Shark Tank' star Daniel Lubetzky shares 3 steps to turn a wild idea into a viable business

Business Insider | 26-08-2026 10:45am |

Daniel Lubetzky, founder of Kind Snacks and a 'Shark Tank' investor, advises entrepreneurs not to dismiss wild ideas, as they can lead to successful businesses. He cites examples like the Kind bar and the Ring doorbell, which were initially seen as far-fetched. Lubetzky outlines a three-step method for turning unconventional ideas into viable ventures, emphasizing the importance of creative thinking.

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