I’m a marketer who fell into the ‘empire-building’ trap. Now I know a bigger head count doesn’t mean better marketing.

Colin Piper, CMO of BuildOps, an AI platform for commercial contractors, shared his experience of falling into the 'empire-building' trap in marketing. He admitted that he once equated a larger team and budget with success, but now recognizes that a bigger head count does not necessarily lead to better marketing outcomes. Piper's insights are part of a broader discussion on effective marketing leadership and resource allocation.

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