Recent data suggests that ChatGPT has abruptly stopped citing Reddit in its answers nearly as often, with one firm reporting an 86% drop in mid-August. This has sparked debate in the SEO community, as brands have invested in Reddit strategies to boost visibility on AI platforms. However, AI SEO researcher Suganthan Mohanadasan notes that the headline number doesn't tell the whole story, and the trend may not be as dire for marketers as it seems.
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