Public relations professionals have criticized Neutrogena's response to the backlash over its alleged treatment of Hayden Panettiere, who died earlier this month. The company issued an Instagram statement acknowledging that it made the actor feel unsupported during a difficult time, but PR experts say the response was too late, took insufficient responsibility, and was further damaged by disabling comments on the post. The backlash followed a resurfaced podcast interview in which Panettiere said she believed Neutrogena dropped her in 2015 after she spoke publicly about postpartum depression.
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