This startup sold Wall Street on AI. Its existential challenge is doing it again.

Hebbia, a startup that helped popularize AI for Wall Street, has relaunched its core product, Matrix, to help bankers and investors analyze documents. The new version can build tables and generate memos or slide decks from user requests. The company faces intense competition from larger rivals like Harvey and Rogo in the AI enterprise market. Hebbia's CTO noted that after the initial launch, 'the whole market started copying it.'

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