Everyone hates performative LinkedIn posts. Workers feel like they have to write them anyway.

Business Insider | 27-08-2026 10:46am |

Many workers feel compelled to build a personal brand on LinkedIn to advance their careers, despite finding the platform's self-promotional content cringe-worthy. Some companies are even hiring ghostwriters to create LinkedIn posts for their employees, as seen with the corporate ghostwriting firm Hat Tip, which charges clients thousands of dollars monthly for such services.

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