Why is Meta calling out TikTok and YouTube with a flurry of new ads? It's a game of 'reputational jujitsu.'

Business Insider | 27-08-2026 11:16pm |

Meta has launched a series of advertisements on social media and in print newspapers following a multibillion-dollar settlement in a teen addiction lawsuit. The ads call on TikTok and YouTube to join Meta in implementing new protocols for teen safety, linking to a blog post that outlines the settlement. Public relations professionals have commented on the strategy, noting both its potential benefits and risks for Meta's reputation.

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