Ultimum Limited has relaunched its 60cl bottle for its flagship soft drink brand, Razzl, under the new name 'Razzl-Boss'. The upgraded pack offers 20% extra value at N400, positioning it as a value-for-money choice for young consumers. Elizabeth Adesina, Head of Marketing at Ultimum, stated that the relaunch aims to give consumers more value and strengthen the brand's connection with contemporary Nigerian youth culture.
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