Jamie Vardy, former England and Leicester City striker, has signed a deal to broadcast German Bundesliga games on his YouTube channel. The league announced that Vardy's channel will become an official broadcaster in the UK for seven Friday Bundesliga games this season. The arrangement is similar to that of British podcaster Mark Goldbridge, who will show 15 matches in the 2026-27 season. The channel will broadcast Friday's Bundesliga opener between Bayern Munich and Stuttgart.
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