Apple TV has increased prices for its monthly and annual subscription plans, effective immediately as of August 28, 2026. The monthly cost rose from $12.99 to $14.99, and the annual plan from $99 to $119. The Apple One Individual plan, which bundles iCloud, Apple TV, Apple Music, and Apple Arcade, also saw a price increase from $19.95 to $21.95 per month. This is the second price hike in a year, following a previous increase in August 2025 that affected only monthly plans.
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