A former Twitter lawyer is testing a new mode of content moderation — and if he can get away with calling it Twitter

Stephen Coates, a former Twitter trademark lawyer, has launched Twitter.now, a new social network rival to Elon Musk's X. The platform allows users to set their own tolerance for false or harmful content in their feeds, a departure from centralized moderation. X has sued Operation Bluebird, the startup behind Twitter.now, alleging trademark infringement. Coates emphasizes a philosophy of 'freedom of speech and not freedom of reach.'

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