Mercedes CEO says he's a convert to fake V8 sounds in EVs: 'I was like a born-again Christian'

Business Insider | 29-08-2026 12:17am |

Mercedes-Benz CEO Ola Källenius has expressed enthusiasm for the synthetic engine sounds in the company's new electric vehicles, describing himself as a 'born-again Christian' after driving the electric AMG CLA 45. The system uses artificial sounds and seat vibrations to mimic a combustion engine, which Källenius called the 'best V8' he had ever driven. This approach addresses the challenge of making EVs more engaging for drivers accustomed to traditional engine noise.

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