A growing number of Nigerians are shifting from reactive to preventive healthcare as the cost of medical services rises. Many are now spending on multivitamins, mosquito nets, exercise, healthier meals, and regular check-ups to avoid the higher costs of treating illnesses later. This trend is particularly noticeable among urban residents, professionals, and families. Market data from Euromonitor indicates that value sales of consumer health products in Nigeria rose in 2025.
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