This creator got 'micro-canceled' for promoting Claude. She says AI use is becoming a social taboo.

Business Insider | 29-08-2026 11:48am |

Emma Orhun, an Ottawa-based influencer and former Shopify design technologist, experienced 'micro-cancelation' after promoting Anthropic's AI model Claude. She received a flood of negative comments and felt nervous about the backlash. Orhun noted that other influencers have faced similar criticism for AI promotions, and she worries that this backlash will make people less candid about their AI use. The incident highlights growing social taboos around AI promotion.

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