Meta, the parent company of WhatsApp, announced plans to begin charging businesses for customer-service messages on its WhatsApp Business Platform from October 1, 2026. The company will also charge for utility messages sent in response to users within the open 24-hour window. This policy means businesses relying on the platform will face additional operational costs for previously free services. Meta stated that these messages have not been charged since November 1, 2024, and July 1, 2025, respectively.
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