Micro dramas are weird, cheap, soap operas for your phone. And they're booming.

Micro dramas, which are low-budget soap operas designed to be consumed in one-minute chunks, are experiencing significant growth, with consumers potentially spending as much as $14 billion on them this year. While most spending occurs in China, where the genre originated, US-based apps like CandyJar are seeing rapid growth, and mainstream platforms like Peacock are adding micro dramas to their offerings. The genre's success contrasts with the failure of Quibi, a similar short-form video app that flopped in 2020.

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