Trust Is the ‘Moat’ Everyone Needs — and the One Most Founders Ignore

Entrepreneur | 30-08-2026 11:49pm |

An opinion piece argues that trust is the 'moat' every business needs, yet most founders ignore it. The author, who spent years in one of America's least trusted, most opaque industries, contends that trust provides a competitive advantage that is difficult to replicate. The piece emphasizes the importance of building trust as a strategic asset.

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