How Tim Cook rebuilt Apple without trying to be Steve Jobs

BusinessDay | 31-08-2026 01:20pm |

The article examines how Tim Cook, who became Apple's CEO in August 2011, has led the company without attempting to emulate his predecessor, Steve Jobs. It discusses Cook's leadership style and strategic decisions that have shaped Apple's trajectory. The piece highlights how Cook has focused on operational efficiency and expanding Apple's product ecosystem. It provides insights into how he has rebuilt and sustained the company's success in his own way.

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