OpenAI says its ads business is booming as it marches toward an IPO

Business Insider | 31-08-2026 04:20pm |

OpenAI has announced that its advertising business has reached a $1 billion annualized revenue run rate in less than 200 days since launching ads on ChatGPT. The company stated that advertising is now a material part of its diversified business model, which also includes subscriptions and enterprise offerings. This milestone comes as OpenAI prepares for a potential initial public offering, aiming to attract investors. The rapid growth of its ads business signals a strategic shift for the AI firm.

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