Unilever's deodorant brand Axe is reviving three of its classic fragrances—Kilo, Touch, and Anarchy—as part of a limited-time release. The company is also introducing new spray technology designed to produce a more controlled application, addressing past criticisms of excessive scent clouds. The move taps into Gen Z's nostalgia for Y2K-era trends while modernizing the product. Axe is also launching online video spots to support the campaign.
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