How This $45 Million Golf Startup Lost a Major Sponsor Over a 15-Second Viral Clip: ‘It Was a Huge Mistake’

Good Good, a golf startup valued at $45 million, lost a major sponsor after a 15-second viral clip that contradicted its family-friendly brand image. The company acknowledged the mistake, which undid years of goodwill in days. The incident underscores the risks of brand missteps in the age of social media.

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