Ndidi makes entrepreneurial debut with DIIDS launch

The Punch | 01-09-2026 01:50am |

Nigerian football player Wilfred Ndidi has started a new business called DIIDS, which is a lifestyle brand for both men and women. The brand offers a collection of high-quality everyday products. Ndidi introduced DIIDS in Lagos on August 31, showing that he is branching out into entrepreneurship after a successful career in football.

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