The article discusses John Ternus's first day as the new CEO of Apple. He has just eight days to prepare for a major event on September 9, where Apple is expected to reveal its first foldable iPhone. This is a big challenge for Ternus, especially as Apple is also planning to introduce new AI products, like a home hub and smart glasses. Apple used to be a leader in AI but is now trying to catch up after delaying improvements to its Siri assistant. They are now relying on technology from Google to enhance their AI capabilities, which some see as a sign of weakness. Additionally, Ternus faces a challenge with talent, as several key Apple employees have left for rival company Meta. He needs to reassure the remaining staff that Apple is still a great place to work and innovate. Ternus also has to manage the complex relationship Apple has with China and U.S. tariffs, a task that his predecessor, Tim Cook, handled well. Cook will continue to help Apple in his new role as executive chairman, but Ternus will need to navigate these diplomatic challenges on his own.
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