The mystery of a 'little red book' about insurance startup Corgi

Business Insider | 01-09-2026 02:51pm |

The article discusses a controversial little red book titled "The Mission at Corgi," which was given to an investor during a visit to the AI insurance startup Corgi. The book contains bold and blunt statements, including negative comments about older workers, stating that "Boomers are slow and bad," and emphasizes the need for young, energetic employees. Corgi has clarified that this book was not officially created by them but was an unapproved gift from an investor. They acknowledged that some content in the book came from the company, but they distanced themselves from the book's overall message and tone. The book paints a picture of a highly demanding work culture, suggesting that employees should be willing to work long hours and even sleep in the office. It describes a grand vision for the insurance industry, claiming that their work will contribute to significant advancements in society. The book also uses aggressive language towards competitors, indicating a fierce attitude in the startup's approach to business. Overall, the article highlights the tension between Corgi's ambitious goals and the controversial sentiments expressed in the little red book.

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