Cardinal Broadcasting Limited has launched a new radio station called 93.5 Area FM, led by Lady Doja Allen, who is one of the few women in Nigeria to manage a company with multiple radio stations. This expansion marks a shift for Cardinal Broadcasting from just running City 101.5 FM to becoming a larger broadcasting company with different brands. Lady Allen has been involved in the radio industry for over 15 years and has helped City FM grow in Lagos. She explained that while City FM has its own style, Area FM will focus on the everyday lives and experiences of regular Nigerians, aiming to connect with listeners from various backgrounds. The new station is expected to create more business opportunities and cater to different audiences in Lagos. This move reflects a trend in the radio industry, where companies are diversifying their services to adapt to changes in media and advertising.
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