Gen Zers have cooled on Burning Man as the desert festival gets pricier

Business Insider | 02-09-2026 10:51am |

The article discusses how fewer young people, specifically those from Generation Z, are attending the Burning Man festival in Nevada. In 2025, only about 10% of attendees were in their 20s, a significant drop from over 30% a decade ago. One major reason for this decline is the high cost of attending the festival. Many young people said that ticket prices and the expenses for food, water, and camping gear make it hard for them to participate. In 2026, the starting ticket price was $550, plus extra fees for vehicles, which can push the total cost to over $1,000, especially for newcomers. The article also notes that since the festival resumed after a two-year break due to the pandemic, the number of younger attendees has continued to fall.

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