My Wife and I Started a Business to Elevate Aperitivo Hour in the U.S. It’s Averaging $8,000 to $10,000 a Month.

Entrepreneur | 03-09-2026 12:22am |

Joe Fiorenzo and Sheela Prakash turned their passion for Italian culture into a business that focuses on enhancing the "Aperitivo Hour" in the United States, which is a time for socializing over drinks and snacks. Their company is doing well, making between $8,000 to $10,000 each month. They created a consumer packaged goods (CPG) brand that reflects their love for Italy, aiming to bring that experience to more people in the U.S.

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