The CEO of Snap Thinks You’ll Pay $2,195 for His New Smart Device: ‘Are We Being Punked?’

Entrepreneur | 04-09-2026 12:54am |

Snap's CEO has introduced a new smart device priced at $2,195, sparking skepticism among consumers. The company's shares have declined by more than 30% this year, adding pressure to the launch. The high price point has raised questions about market acceptance.

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