Nigeria must build an industry around its cultural wealth

BusinessDay | 04-09-2026 06:54am |

An analyst has stated that Nigeria must build an industry around its cultural wealth rather than relying solely on promises of protection. The analyst argued that cultural producers need the capacity to produce, standardize, and sell their products effectively. This approach is seen as essential for economic growth and global competitiveness. The call highlights the need for investment in the creative sector.

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