An out-of-home advertising company in Lagos was approached by officials from a northern state government to secure advertising spaces at the Murtala Mohammed International Airport for a two-week economic summit. The company informed the officials that they would need to pay a fee to the Advertising Regulatory Council of Nigeria (ARCON) in addition to the agreed advertising fees. The officials were surprised by the additional regulatory charge, highlighting the financial burden that ARCON fees impose on advertisers. This incident underscores the regulatory requirements that businesses must navigate in Nigeria's advertising industry.
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