Why African tourism, creative stakeholders should bet on CCA platform

BusinessDay | 06-09-2026 01:26pm |

African tourism and creative stakeholders are being encouraged to bet on the Creatives Connect Africa (CCA) platform, which aims to foster collaboration and growth in these sectors. The call comes as the African Continental Free Trade Area (AfCFTA) hosts a roadshow in South Africa to promote the platform. The CCA platform is designed to connect creatives and tourism stakeholders across the continent, leveraging the opportunities presented by the AfCFTA. This initiative is expected to enhance intra-African trade and cultural exchange.

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