A growing number of startups are helping homebuyers and sellers reduce costs by offering alternatives to traditional real estate agent commissions. These companies aim to save clients money by eliminating or reducing agent fees, with some using AI-powered platforms to bypass the traditional agent role entirely. The trend follows the National Association of Realtors' settlement of class-action lawsuits related to commission fees two years ago. While data shows buyer's agent commissions have fluctuated, these startups are gaining traction as consumers seek more affordable options.
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