Adidas apologises after Israel campaign sparks boycott calls

BusinessDay | 08-09-2026 11:59am |

Adidas has issued an apology after a campaign in Israel featuring former Israeli soldier and amputee athlete Shalev Biton sparked criticism and calls for a boycott. The campaign drew backlash from various groups. Adidas has not provided further details on the nature of the criticism or the specific steps it will take in response.

Stay Updated with the Latest News!

Don't miss out on breaking stories and in-depth articles.