Liverpool Football Club has announced a five-year partnership with Turkish Airlines, making the airline their new main shirt sponsor from June 2027. This change ends Standard Chartered's 17-year tenure as the club's primary sponsor, with the financial terms of the deal not disclosed but reportedly valued at over £300 million. Turkish Airlines' branding will appear on the front of Liverpool's men's, women's, and Academy shirts starting from the 2027-28 season. Standard Chartered will continue as a global partner after the 2026-27 season.
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