OpenAI CFO Sarah Friar says ChatGPT's ads should be like 'if Google and Meta had a baby'

Business Insider | 08-09-2026 09:00pm |

The article reports on OpenAI CFO Sarah Friar's comments about ChatGPT's advertising strategy. At a Goldman Sachs conference, Friar described ChatGPT's ads as 'if Google and Meta had a baby,' indicating ambitions to monetize its large user base. The ads business is reportedly generating revenue at a rate that could reach $1 billion annually.

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