Nigerian mobility technology company, SimpliRide, has called for a fundamental rethink of the business model underpinning Nigeria's ride-hailing industry. The firm noted that escalating fuel, vehicle maintenance, insurance, and financing costs are placing mounting pressure on drivers. The company made the call against the backdrop of Uber's decision to discontinue its ride-hailing operations in Nigeria after 12 years. Country Manager of SimpliRide, Alero Fregene, described the development as an opportunity for stakeholders to reassess the economics and long-term sustainability of the sector, adding that the sustainability of the ride-hailing ecosystem is ultimately tied to the economic viability of the driver.
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