Gap Inc. has hired Jamie Drew as its new head of strategic partnerships and growth, reporting to chief entertainment officer Pam Kaufman. Drew is tasked with helping push Gap's brands, including Old Navy, Banana Republic, and Athleta, beyond apparel to other consumer touchpoints. Her mandate includes seeking partnerships and new businesses in areas such as travel, sports, and gaming. Gap has made notable forays into music, but expanding into non-core areas carries risks for brands.
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