I’ve Watched Four Tech Hype Cycles. Companies Are Botching AI the Same Way.

Entrepreneur | 09-09-2026 09:01pm |

An industry observer with experience across four technology hype cycles argues that companies are making the same mistakes with artificial intelligence. The commentary suggests that simply adding AI language to a brand does not automatically make a company more relevant or compelling. The piece advises a more substantive approach to AI adoption.

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