Apple raises iPhone prices as memory shortage drives costs up

Business Insider | 09-09-2026 09:31pm |

Apple has increased prices for its new iPhone 18 Pro and Pro Max models by $100 compared to previous versions, citing a global memory shortage. The foldable iPhone Duo is priced at $1,999, with higher storage configurations costing up to $3,199. The price hikes reflect rising costs of memory components affecting the tech industry. Apple has not yet announced pricing for the entry-level iPhone 18.

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