The 8 biggest Apple announcements from its launch event

Business Insider | 10-09-2026 12:32am |

Apple held its annual product launch event, unveiling several new devices and features, including its first foldable iPhone and Watches with advanced health monitoring. The event also introduced a version of Siri that can listen to conversations and new AI capabilities. Apple announced a $100 price increase across its iPhone lineup, citing a memory shortage. Despite the announcements, Apple's stock initially fell about 2% before recovering later in the day.

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