OpenAI finance chief Sarah Friar spoke at Goldman Sachs' annual Communacopia + Technology conference in San Francisco, where she highlighted the importance of price in determining model popularity. Friar described how a price cut on OpenAI's GPT 5.6 Luna model led to a tenfold increase in use, giving OpenAI the highest market share on OpenRouter. In mid-August, Luna had generated more than twice the token usage of Anthropic's Opus 5 and Sonnet 5 models on OpenRouter. The comments come as Anthropic's IPO paperwork is expected to become public soon.
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