Hit 95.9 FM, Calabar, has praised FirstBank of Nigeria Limited for renewing its sponsorship of the Calabar Entertainment Conference & Festival (CECF), describing the bank's return as Official Banking Partner for a second consecutive year as a major vote of confidence in the festival and the growing economic importance of Nigeria's creative industry. The renewal comes as CECF enters its 10th edition, strengthening the festival's position as one of Nigeria's foremost platforms for investment, entrepreneurship, innovation, and policy dialogue within the creative and entertainment ecosystem. Organizers said FirstBank's continued backing reflects a shared commitment to using the creative sector as a vehicle for job creation, youth empowerment, enterprise development, and sustainable economic growth. Executive Producer of CECF and CEO of Hit FM, Patrick Ugbe, described FirstBank's return as a significant endorsement.
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