Why Salesforce and Figma Are Placing Opposing Bets on the Future of Apps

The Information | 10-09-2026 09:02pm |

Salesforce and Figma are taking opposing strategic positions on the future of enterprise applications. Salesforce appears comfortable with a future where users access its enterprise apps and databases through AI chatbots like Claude rather than directly visiting the apps. Figma CEO Dylan Field stated on Wednesday that as his company's in-house AI tools for designing apps and user interfaces improve, more of that work will occur directly within Figma instead of through AI assistants such as Claude. The contrasting views highlight differing bets on how users will interact with software in the future.

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