Miss USA contestants sold vacation packages and asked fans to buy votes. It's the CEO's latest effort to stay relevant.

Business Insider | 12-09-2026 11:09am |

At the 2026 Miss USA pageant in Miami, contestants sold vacation packages and encouraged fans to purchase votes. The audience used QR codes to cast free votes or buy bundles, such as $50 for 50 votes, with live leaderboards showing rankings. This approach is part of the CEO's efforts to keep the pageant relevant. The voting period included a flash sale where votes counted double, intensifying competition.

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